Growing your own feels different

It starts with curiosity. Then a new leaf appears, and another, and suddenly growing fresh food at home feels more possible than you thought.

An easy way to grow at home

FlowGrow is a compact hydroponic tower system carefully selected to suit everyday New Zealand homes and lifestyles. Instead of soil, plants grow using a gentle flow of water and nutrients, delivered directly to the roots.

There’s no digging, no heavy setup, and no need for a big garden. Just place it somewhere with good natural sunlight and enjoy a cleaner, simpler way to grow at home.

See how it works

Choose your FlowGrow system

Choose a size that suits your space and how much you’d like to grow.

Not sure where to start?

The 6 Layer Tower + Starter Kit is a great first step for herbs, leafy greens, and learning how FlowGrow works at home.

Made to fit into everyday life

Whether it’s in your kitchen, on a covered deck, or tucked into a sunny corner, FlowGrow fits naturally into everyday home life.

  • Two people interacting with a white indoor plant grow system in a home setting.

    Simple to use

    Set it up in under 20 minutes and start growing straight away.

  • Compact FlowGrow hydroponic tower base positioned in a living room space

    Space-efficient

    Grow more in less space with a compact vertical tower.

  • FlowGrow white vertical hydroponic system with green herbs in a home setting in New Zealand

    Fits into your home

    Best suited to bright indoor spaces or sunny, sheltered outdoor areas.

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What can you grow?

Start with food you’ll actually use. FlowGrow towers are ideal for herbs, leafy greens, compact vegetables, strawberries, and edible flowers.

Keep one tower focused, or mix plants that grow at a similar pace.

  • Leafy greens

    Lettuce, Mesclun mix, spinach, rocket

  • Herbs

    Basil, mint, parsley, coriander, thyme, chives

  • Compact veg

    Cherry tomatoes, chillies, small peppers

  • Other favourites

    Strawberries, edible flowers and more!

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Simple, once you see how it works

It might look technical at first, but FlowGrow works through a repeating cycle. Water and nutrients move up to the top, flow gently down through the tower, and return to the reservoir to be reused.

It starts to feel like part of home

Fresh food becomes part of your day.

A quick check as you walk past. A handful of herbs while you’re cooking. A small moment of growth you can actually see. FlowGrow brings fresh food growing into everyday home life in a way that feels natural, rewarding and real.